Crisis Management

Welcome to my blog - I am an in-house PR Manager but take a particular interest in crisis management, and more specifically the way in which new technology influences an emergency and shapes the way an organisation responds. All thoughts appreciated - welcome aboard!

Saturday, July 22, 2006

Crisis Management

To kick off my blog, I would argue that the role new media, ie the Internet, blogging and podcasting, plays in crisis management is twofold. In the first instance it has created a raft of additional challenges for the PR professional, and yet it also offers a myriad of new opportunities to deal with an emergency.

So do you agree? If so what difficulties has new media posed for you during a crisis? And have you used new media to help manage an emergency, or even turned it your advantage?

Much debate also centres on the role of blogging - should organisations set up a corporate blog, or utilise an existing one, to fight fire with fire?

Currently information and advice on these subjects is limited so interested to hear your opinions or examples of good practice.

3 Comments:

  • At 12:39 pm, Blogger DavidSanders said…

    Drew B has responded to the above with a useful article, including further information links.

     
  • At 4:10 pm, Anonymous Colin McKay said…

    I think you're right on both points - because of the 24 hour news cycle, there's been a racheting up of urgency during a crisis. This will put pressure on PRs and corporations to respond precipitously.

    That said, any proper crisis communications plan tries to prepare for these situations. Social media technologies mean PRs will no longer have to run around looking for a working fax machine, the only guy in the shop who knows html, or waking someone at the newswire service in order to get their information out.

    At the very least, companies should be evaluating social media technologies as part of their planning process.

    A timely example comes from Lebanon, where Sweden used text messaging to mobilize its citizens to evacuation points. Not a pure social media technology, but still a stellar example of how new technology can be applied effectively.

     
  • At 4:52 am, Anonymous Anonymous said…

    The great thing about the Internet for consumers - the number of websites available to look at.

    The worst thing for PROs about the Internet - the number of websites available to look at and the fact that many are just not updated often enough.

    Consumer websites often carry the initial crises made public from an organisation, but many lose interest in the solution, prefering to move on to the next big thing.

    It's misleading and as many are run by the public themelves, they tend to be out of the loop on press releases...

    I'm all for freedom of the web, but just listen to what we have to say!

     

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